This course focuses on the basics of CRM.
This course is part of Haaga-Helia UAS’ study offering.
Key words
CRM, marketing, digital footprint, Salesforce
Enrollment
Enroll for this course on Peppi/Pakki. You can find the course with code ICB006AS2AE-3003.
Schedule
Enrollment period: 15th of May – 23th of May 2024
Schedule: 19th of August – 13th of December 2024 | Contact studies at Haaga-Helia Pasila campus | Lectures in classroom 2209 on Thursdays at 11.00am – 1.45pm
Learning platform: Haaga-Helia’s Moodle, log in with Haaga-Helia user ID | If you do not have active Haaga-Helia user ID, you will receive it after the enrollment period.
Course content
Theoretical part of CRM
– marketing, customer relationship management
– operational CRM
– analytical CRM
– collaborational CRM
– digital footprint
– how web pages are collecting customer data
– Salesforce practical excersizes/ Salesforce trails
Upon successful completion of the course, the student
- will learn what the term CRM means
- will understand the value of data for CRM use purposes
- can evaluate business requirements for CRM
- gain practical experiences how to use CRM information system (Salesforce)
A more detailed course description can be read in the Haaga-Helia’s Study Guide.
Teachers
Jari Haggren (Haaga-Helia), Seppo Karisto (Haaga-Helia)
This course belongs to these themes: