Digital Marketing and Sales (10 op)

Dive into the world of digital marketing! This course focuses on planing digital customer experiences, and marketing and sales for digital channels. In addition you will get familiar with analyzing traffic in digital channels, using digital tool in marketing and sales, and applying regulations for digital business.

This course is part of Laurea UAS’ study offering.

Key words

digital, marketing, sales, digital marketing, customer experience, digital business

Enrollment

Enroll for this course on Peppi/Pakki. You can find the course with code HL00BQ81-3019.

Haaga-Helia’s path student: Link will be added.

Laurea’s path student: Enroll for this course on Pakki. You can find the course with code HL00BQ81-3019.

Metropolia’s path student: Link will be added.

Schedule

Enrollment period: 20th of May – 26th of May 2024

Schedule: 1st of August – 31st of December 2024 | Scheduled independent virtual studies | Schedule can be read from Laurea’s study guide from 7th of May | Course will be introduced 19th of August in Zoom at 17.00-18.30

Learning platform: Laurea’s Canvas, HAKA log in or Laurea ID | You will receive Laurea user ID after the enrollment period.

Course content

After having completed this course, the student is able to:

  • analyze traffic in digital channels
  • plan digital customer experience
  • plan marketing and sales for digital channels
  • use digital tools in marketing and sales
  • apply regulations for digital business

A more detailed course description can be read in the Laurea’s Study Guide.

Teachers

Coordinating teacher: Anna-Maija Tapojärvi (Laurea)

Course’s other teachers: Jukka Rautio (Laurea)

This course belongs to these themes:

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