Dive into the world of digital marketing! This course focuses on planing digital customer experiences, and marketing and sales for digital channels. In addition you will get familiar with analyzing traffic in digital channels, using digital tool in marketing and sales, and applying regulations for digital business.
This course is part of Laurea UAS’ study offering.
Key words
digital, marketing, sales, digital marketing, customer experience, digital business
Enrollment
Enroll for this course on Peppi/Pakki. You can find the course with code HL00BQ81-3019.
Haaga-Helia’s path student: Link will be added.
Laurea’s path student: Enroll for this course on Pakki. You can find the course with code HL00BQ81-3019.
Metropolia’s path student: Link will be added.
Schedule
Enrollment period: 20th of May – 26th of May 2024
Schedule: 1st of August – 31st of December 2024 | Scheduled independent virtual studies | Schedule can be read from Laurea’s study guide from 7th of May | Course will be introduced 19th of August in Zoom at 5.00pm – 6.30pm
Learning platform: Laurea’s Canvas, HAKA log in or Laurea ID | You will receive Laurea user ID after the enrollment period.
Course content
After having completed this course, the student is able to:
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
A more detailed course description can be read in the Laurea’s Study Guide.
Teachers
Coordinating teacher: Anna-Maija Tapojärvi (Laurea)
Course’s other teachers: Jukka Rautio (Laurea)
This course belongs to these themes: