Learn to develop a customer-centered business idea using the Value Proposition Canvas and Customer Segmentation. This course teaches you how to test your ideas through customer interviews, analyze feedback, and refine your business idea. Gain essential entrepreneurial skills to build a business that meets customer needs.
This is unique 3AMK collaboration course, which is coordinated by Haaga-Helia UAS.
Key words
Value Proposition Canvas, Customer Segmentation, business idea, entrepreneurial skills, entrepreneurship, analyzing, customer interviews
Enrollment
This course is open for all.
Enroll for this course on Peppi/Pakki/OMA. You can find the course with code ENT025AS2AE-3001.
Enroll for this course via this link.
Course details
Course unit language: English
Enrollment period: 3rd of December 2024 – 23rd of February 2025
Schedule: 13th of January – 14th of March 2025
- Week 1: On-site Workshop, 12th March (In Pasila)
- Weeks 2–3: Independent work on Moodle & Teams session, 26th March (On Teams)
- Week 4: On-site Workshop, 2nd April (In Tikkurila)
- Weeks 5–6: Independent work on Moodle
- Weeks 6–7: Independent work on Moodle & Teams session, 23rd April (On Teams)
- Week 8: Work: On-site Workshop, 29th April (In Myllypuro)
Learning platform: Haaga-Helia’s Moodle, log in with Haaga-Helia user ID | If you do not have active Haaga-Helia user ID, you will receive it after the enrollment period.
Course content
The course description will be specified.
- Value Proposition Canvas
- Customer Segmentation
- Testing Business Idea with Customers
- Customer Interviews
After having completed this course or attained an equivalent competence level, the student can:
- Act entrepreneurially,
- Understand the key concepts of customer-oriented business idea development,
- Assess and select relevant customer segments for a business idea
- Utilize interview methods to gain information from customers
- Assess and use gathered customer information for business idea development
A more detailed course description can be read in the Haaga-Helia’s Study Guide.
The course description will be specified.
Teachers
Coordinating teacher: Antti Leppilampi (Haaga-Helia)
Course’s other teachers: Teppo Leppälahti (Laurea), Pamela Spokes (Metropolia)