In this course, you will get to know how to analyze the tourism industry from a marketing perspective, plan and develop tourism industry marketing strategies and measures, and apply marketing in a digital operating environment.
Laurea’s student! This course is part of your university’s study offering. Please enroll with your university’s own enrollment.
Key words: tourism, marketing, digital environment
Schedule
Enrollment period: 27th of November 2023 – 15th of February 2024
Timing: 29th of February – 2nd of May 2024. Laurea Leppävaara campus on Thursdays
- 29.02.2024 09.00 – 11.45 room: 216
- 07.03.2024 09.00 – 12.00 room: 245
- 14.03.2024 09.00 – 11.30 room: 195 + 195A
- 21.03.2024 09.00 – 11.30 room: 216
- 28.03.2024 12.30 – 15.00 room: 216
- 04.04.2024 12.30 – 15.00 room: 182
- 11.04.2024 12.30 – 15.00 room: 182
- 18.04.2024 12.30 – 15.00 room: 182
- 25.04.2024 12.30 – 15.00 room: 182
- 02.05.2024 12.30 – 15.00 room: 207L
The exact schedule will be confirmed when the course begins.
Course content
You will get to know how to
analyse marketing environment in tourism sector
plan and design marketing strategy and operations
apply marketing communication in digital environment
During the course there is both lectures & guidances as well as independent and group work. The tasks of the course are a learning diary and marketing development project.
Teachers
Marjaana Salomaa (Laurea) and Petri Miinalainen (Laurea)