Tourism Marketing (5 ECTS)

In this course, you will get to know how to analyze the tourism industry from a marketing perspective, plan and develop tourism industry marketing strategies and measures, and apply marketing in a digital operating environment.

Laurea’s student! This course is part of your university’s study offering. Please enroll with your university’s own enrollment.

Key words: tourism, marketing, digital environment

Schedule

Enrollment period: 27.11.2023 – 15.2.2024

Timing: 29.2.- 2.5.2024. At Laurea Leppävaara Campus on Thursdays

  • 29.02.2024 09.00 – 11.45 room: 216
  • 07.03.2024 09.00 – 12.00 room: 245
  • 14.03.2024 09.00 – 11.30 room: 195 + 195A
  • 21.03.2024 09.00 – 11.30 room: 216
  • 28.03.2024 12.30 – 15.00 room: 216
  • 04.04.2024 12.30 – 15.00 room: 182
  • 11.04.2024 12.30 – 15.00 room: 182
  • 18.04.2024 12.30 – 15.00 room: 182
  • 25.04.2024 12.30 – 15.00 room: 182
  • 02.05.2024 12.30 – 15.00 room: 207L

The exact schedule will be confirmed when the course begins.

Course content

You will get to know how to 

  • analyse marketing environment in tourism sector 

  • plan and design marketing strategy and operations

  • apply marketing communication in digital environment

During the course there is both lectures & guidances as well as independent and group work. The tasks of the course are a learning diary and marketing development project.

Teachers

Marjaana Salomaa (Laurea) and Petri Miinalainen (Laurea)

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