In this course you will get familiar with Subscription economy and Software as a Service delivery model.
The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one-time purchases towards monthly payments and continuous value creation. We are not buying any more albums. Instead, we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).
This course is part of Laurea UAS’ study offering.
Key words
SaaS, marketing, sales, metrics, subscription economy, digital marketing
Enrollment
Enroll for this course on Peppi/Pakki. You can find the course with code TO00BU81-3016.
Haaga-Helia’s path student: Link will be added.
Laurea’s path student: Enroll for this course on Pakki. You can find the course with code TO00BU81-3016.
Metropolia’s path student: Link will be added.
Schedule
Enrollment period: 20th of May – 26th of May 2024
Schedule: 19th of August – 16th of December 2024 | Independent virtual studies
Learning platform: Laurea’s Canvas, HAKA log in or Laurea ID | You will receive Laurea user ID after the enrollment period.
Course content
Study Unit consist of four modules:
– Introduction to Subscription Economy & SaaS
– Fundamentals of SaaS Companies
– Marketing & Sales
– Metrics
In addition you’ll go through how to complete the study unit during the orientation module and you’ll have the possibility to give feedback after the study unit.
After having completed this course, the student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth
A more detailed course description can be read in the Laurea’s Study Guide.
Teacher
Lassi Virtanen (Laurea)
This course belongs to these themes: