Digital Marketing Technologies (5 ECTS)


This course is part of Haaga-Helia UAS’ study offering.

Key words

digital, marketing, digital marketing, communication, search engine optimization, Master's


Enroll for this course on Peppi/Pakki/OMA. You can find the course with code COM4HM103-3008.

Haaga-Helia’s path student: Enroll via this link.

Laurea’s path student: Enroll for this course on Pakki. You can find the course with code COM4HM103-3008.

Metropolia’s path student: Enroll via this link.


Enrollment period: 15th of May – 23th of May 2024

Schedule: 19th of August – 13th of December | Scheduled independent virtual studies

Learning platform: Haaga-Helia’s Moodle, log in with Haaga-Helia user ID | If you do not have active Haaga-Helia user ID, you will receive it after the enrollment period.

Course has compulsory orientation assignment or exam that is introduced in the Course Kick Off and completing it by the given DL is mandatory for final course acceptance.

Course content

  • Marketing, communication and engagement tools, applications and platforms
  • Experimental,/iterative planning process and mindset
  • Digital customer journey
  • Search engine optimization
  • Data: availability, maturity, limitations and ethics
  • Short and long term objectives, metrics and KPI’s
  • Current trends and opportunities related to digital marketing
  • Content creation for various platforms

A more detailed course description can be read in the Haaga-Helia’s Study Guide.


Mirka Sunimento (Haaga-Helia)

This course belongs to these themes:

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