Are you interested in developing a customer experience? This course focuses on customer journeys and development of the service experience in hotels and restaurants.
This course is part of Haaga-Helia UAS’ study offering.
Key words
service experience, hotels, restaurants, customer journey
Enrollment
Enroll for this course on Peppi/Pakki. You can find the course with code HOS020AS3AE-3003.
Schedule
Enrollment period: 15th of May – 23th of May 2024
Schedule: 21st of October – 13th of December 2024 | Scheduled independent virtual studies
Learning platform: Haaga-Helia’s Moodle, log in with Haaga-Helia user ID | If you do not have active Haaga-Helia user ID, you will receive it after the enrollment period.
Course content
In this course you will get familiar with:
- creating and developing profitable service and product selection in the hotels and restaurants using elements of experience
- the possibilities of using customer profiles in creating customer experiences
- the principals and methods of leading with knowledge in hospitality.
After having completed this course, the student:
- understands the importance of continuous development of the service experience in hotels and restaurants
- can analyse the customer journey and its touchpoints
- understands the great diversity among the customers and their needs
- can apply research data and methods in developing the customer experience
- knows how to turn experiences into business opportunities.
A more detailed course description can be read in the Haaga-Helia’s Study Guide.
Teachers
Markus Kauppinen (Haaga-Helia), Outi Rekola (Haaga-Helia)
This course belongs to these themes: