Designing Business Idea

Learning lane/ Idea path: Designing Business Idea, 5-15 cr

This learning lane is suitable for Bachelor students.

Additional enrollment for this learning lane is open between August 9th – August 20th 2021

• EASIP COMP online course on theme becoming an entrepreneur/ starting a company (5cr), https://easipcomp.eu/
  • What is entrepreneurship?

    • Students will:

      • understand what entrepreneurship is

      • distinguish different types of entrepreneurship

      • learn about contemporary trends & innovation opportunities

  • First step towards thinking of entrepreneurial ideas

    • Students will:

      • start thinking own business ideas

      • write down own business ideas

  • Introduction to business model canvas

    • Students will:

      • learn about lean start-up methodology

      • understand what is business modelling

      • distinguish different types of business models

      • be able to start working on their own business model canvas

  • Learning about the customer/user

    • Students will:

      • understand the importance of user research

      • learn about characteristics of users and user needs

      • distinguish between different research techniques

      • learn about customer segments

      • understand the customer development process

      • be able to implement activities to learn about the users for their ideas

  • Learning about distribution channels

    • Students will:

      • start thinking different possibilities of distribution Channels

  • Prototyping

    • Students will:

      • understand the role of prototyping in entrepreneurship

      • know how to transfer ideas into tangible products/services/projects

      • make a prototype for their own ideas

  • Key activities & key partners & key resources

    • Students will:

      • able to explain and describe backstage part of BMC

      • able to explain, describe and plan Key Activities in order to support the business model

      • able to explain, describe and plan Key Assetes as Resources

      • able to explain, describe and plan the role of Key Partners

  • Costs and revenues

    • Students will:

      • distinguish between different types of costs

      • understand revenue streams

  • Storytelling & presentation of business idea 

    • Students will:

      • understand the importance of storytelling

      • understand brand building

      • be able to create and present a story for their ideas (pitching)

  • Team = People = Company

    • Students will:

      • understand the role of the team in the business world

      • distinguish between different team roles

• Workshops for Action -course in collaboration with 3ES (5cr), see implementation plan
• Demoday (presenting own business prototype, 5cr): At the end of the Designing Business Idea path/ learning lane you will have an opportunity to pitch your idea and prototype to the jury of entrepreneurs and experts and receive feedback. The format will be announced later.